Deep Linking force apps to open when visiting on mobile or open app store if app is not installed.

To enable deep linking:

1. Enter a main link that will be used for other devices
2. Choose Deep Linking from the shortener menu/customize and enable it
3. Enter links to the respective appstore for your app
4. In the device targeting, choose the correct device (e.g. iPhone, iPad or Android) and enter the appropriate app url Shorten your link
5. Now users who click on the your links will be redirected to the app if installed otherwise they will be asked to install the app first.